Trust and Privacy in the Shift from E-Commerce to M-Commerce: A Comparative Approach

Trust and privacy have been widely studied as key issues and success factors for e-commerce. The advent of m-commerce calls for revisiting these concepts and re-examining their antecedents in the mobile context. This paper attempts a comparative approach to the issues of trust and privacy in ecommerce and m-commerce. It investigates how trust and privacy… CONTINUE READING

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