Trust Transference in Mobile Banking: An Investigation of the Initial Trust


The objective of this research is to reveal the mechanisms associated with the initial formation of people’s trust in mobile banking and intention to use the service. And this research fills a research gap by focusing on online to mobile trust transfer process, which has received almost no attention. For this, we attempt to understand the effect of three… (More)
DOI: 10.1109/SSME.2009.123


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