Trust Evolution: Modeling and Its Applications

  title={Trust Evolution: Modeling and Its Applications},
  author={Jiliang Tang and Huiji Gao and Atish Das Sarma and Yingzhou Bi and Huan Liu},
  journal={IEEE Transactions on Knowledge and Data Engineering},
Trust plays a crucial role in helping online users collect reliable information and it has gained increasing attention from the computer science community in recent years. Traditionally, research about online trust assumes static trust relations between users. However, trust, as a social concept, evolves as people interact. Most existing studies about trust evolution are from sociologists in the physical world while little work exists in an online world. Studying online trust evolution faces… CONTINUE READING

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