Trust Development and Transfer from Electronic Commerce to Social Commerce: An Empirical Investigation

  title={Trust Development and Transfer from Electronic Commerce to Social Commerce: An Empirical Investigation},
  author={L. Chen and Ruimei Wang},
  journal={American Journal of Industrial and Business Management},
  • L. Chen, Ruimei Wang
  • Published 2016
  • Business
  • American Journal of Industrial and Business Management
The development of social networking sites (SNSs) and Web 2.0 technology have given rise to a new electronic commerce paradigm called social commerce. Social commerce is a subset of electronic commerce and uses SNSs for social interactions and user contributions to facilitate the online buying and selling of products and services. Recent years have witnessed the rapid growth of social commerce in China, but users are not willing to share their online shopping information and the intention to… Expand

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