Trouble in Store: Probes, Protests and Store Openings by Wal-Mart, 1998-2007

@inproceedings{Ingram2010TroubleIS,
  title={Trouble in Store: Probes, Protests and Store Openings by Wal-Mart, 1998-2007},
  author={Paul Ingram and Lori Qingyuan Yue and Hayagreeva Rao},
  year={2010}
}
The authors consider how uncertainty over protest occurrence shapes the strategic interaction between companies and activists. Analyzing Wal‐Mart, the authors find support for their theory that companies respond to this uncertainty through a “test for protest” approach. In Wal‐Mart’s case, this consists of low‐cost probes in the form of new store proposals. They then withdraw if they face protests, especially when those protests signal future problems. Wal‐Mart is more likely to open stores… CONTINUE READING

Figures and Tables from this paper.

Citations

Publications citing this paper.
SHOWING 1-10 OF 48 CITATIONS

Community-focused strategies

VIEW 4 EXCERPTS
CITES BACKGROUND
HIGHLY INFLUENCED

Institutional change and the limitations of consumer activism

VIEW 1 EXCERPT
CITES BACKGROUND

References

Publications referenced by this paper.