• DOI:10.1086/653596
Corpus ID: 145171645

Trouble in Store: Probes, Protests, and Store Openings by Wal‐Mart, 1998–20071

@article{Ingram2010TroubleIS,
  title={Trouble in Store: Probes, Protests, and Store Openings by Wal‐Mart, 1998–20071},
  author={P. Ingram and L. Yue and H. Rao},
  journal={American Journal of Sociology},
  year={2010},
  volume={116},
  pages={53 - 92}
}

• P. Ingram, L. Yue, H. Rao
• Published 2010
• Sociology
• American Journal of Sociology

The authors consider how uncertainty over protest occurrence shapes the strategic interaction between companies and activists. Analyzing Wal‐Mart, the authors find support for their theory that companies respond to this uncertainty through a “test for protest” approach. In Wal‐Mart’s case, this consists of low‐cost probes in the form of new store proposals. They then withdraw if they face protests, especially when those protests signal future problems. Wal‐Mart is more likely to open stores… Expand

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