Trends in the Use of Social Media as a Tool of Marketing Communications in FMCG Sector in India


The advent of Social Media has changed the way FMCG companies conduct their business. With nearly 45 million users in India and growing rapidly, social media’s popularity is making organizations to participate in social media to communicate with their customers and also encourage sales. By some estimates, social networking now accounts for 40 percent of all… (More)
DOI: 10.4018/ijom.2013070105