Trends in Social Media: Persistence and Decay

  title={Trends in Social Media: Persistence and Decay},
  author={Sitaram Asur and Bernardo A. Huberman and G{\'a}bor Szab{\'o} and Chunyan Wang},
Social media generates a prodigious wealth of real-time content at an incessant rate. From all the content that people create and share, only a few topics manage to attract enough attention to rise to the top and become temporal trends which are displayed to users. The question of what factors cause the formation and persistence of trends is an important one that has not been answered yet. In this paper, we conduct an intensive study of trending topics on Twitter and provide a theoretical basis… CONTINUE READING
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