Trends in Internet-based business-to-business marketing

  title={Trends in Internet-based business-to-business marketing},
  author={Arun Sharma},
The Internet is changing the transactional paradigms under which businesses-to-business marketers operate. Business-to-business marketers that take advantage of the operational efficiencies and effectiveness that emerge from utilizing the Internet in transactions are outperforming firms that utilize traditional transactional processes. As an example, Dell computers, by utilizing business-to-business processes that take advantage of the Internet, has gained the largest market share in the PC… CONTINUE READING

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