Trends and implications for Spanish wine sales in the US market

@inproceedings{Thach2007TrendsAI,
  title={Trends and implications for Spanish wine sales in the US market},
  author={Elizabeth C. Thach and Steven S. Cuellar},
  year={2007}
}
Purpose – Spanish wine sales have grown quite rapidly in the US market during the past few years. The purpose of this paper is to examine this trend, discuss potential reasons, and identify opportunities for maintaining and increasing Spanish wine sales in the US market.Design/methodology/approach – The objectives are achieved by analyzing ACNielsen scan data from 2002 to 2005 and other secondary data on US wine consumers and trends.Findings – The results indicate that Americans perceive red… CONTINUE READING