Trends , advertising response model , market response model , product information search , dynamic linear model

  • DU REXYUXING, SINA DAMANGIR
  • Published 2015

Abstract

Vol. LI (June 2014), 300–319 *Ye Hu is Associate Professor of Marketing (e-mail: yehu@uh.edu), Rex Yuxing Du is Hurley Associate Professor of Marketing (e-mail: rexdu@ bauer.uh.edu), and Sina Damangir is a doctoral student (e-mail: sdamangir@ uh.edu), C.T. Bauer College of Business, University of Houston. The authors thank three anonymous JMR reviewers for… (More)

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