Trending: The Promises and the Challenges of Big Social Data

@inproceedings{Manovich2012TrendingTP,
  title={Trending: The Promises and the Challenges of Big Social Data},
  author={Lev Manovich},
  year={2012}
}
Today the term " big data " is often used in popular media, business, computer science and computer industry. For instance, in June 2008 Wired magazine opened its special section on " The Petabyte Age " by stating: " Our ability to capture, warehouse, and understand massive amounts of data is changing science, medicine, business, and technology. As our collection of facts and figures grows, so will the opportunity to find answers to fundamental questions " (" The Petabyte Age "). In February… 
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