Travelling for Umrah: destination attributes, destination image, and post-travel intentions

  title={Travelling for Umrah: destination attributes, destination image, and post-travel intentions},
  author={M. Gannon and I. Baxter and E. Collinson and R. Curran and T. Farrington and S. Glasgow and Elliot M. Godsman and Keith Gori and G. Jack and Sean Lochrie and Rebecca Maxwell-Stuart and Andrew Maclaren and R. Macintosh and K. O'Gorman and Luke Ottaway and R. Perez-Vega and Babak Taheri and J. Thompson and Ozge Yalinay},
  journal={The Service Industries Journal},
  pages={448 - 465}
  • M. Gannon, I. Baxter, +16 authors Ozge Yalinay
  • Published 2017
  • Sociology
  • The Service Industries Journal
  • ABSTRACT This paper examines the links between cosmopolitanism, self-identity, and a desire for social interaction on perceived destination image and behavioural intentions. A model was tested using a sample of 538 Iranian visitors to Mecca for the purpose of Umrah. The result from the structural model suggests that destination attributes influence perceived destination image. Further, such tourists are likely to revisit or recommend Islamic destinations if their experience matches their… CONTINUE READING
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