Transparency in Public Relations: Evidence from Associations’ Ethics Codes

@article{Stani2019TransparencyIP,
  title={Transparency in Public Relations: Evidence from Associations’ Ethics Codes},
  author={Matilda Koli{\'c} Stani{\'c}},
  journal={Interdisciplinary Description of Complex Systems},
  year={2019},
  volume={17},
  pages={417-429}
}
The issue of transparency in public relations, or as it is more often referred, the conflict of interest, belongs to the group of the crucial ethical issues. Nevertheless, among scholars, there exist the question of how strict the imperative of transparency should be, not just concerning the cultural differences or the areas in the world where public relations professionals come from. Given the reputation of the public relations profession, which is still partially marked with negative labels… Expand

Tables from this paper

What Can Happen to Public Relations Who Behave Unethically
Ethics has become professional imperative in public relations field, whereby unethical action is not any more considered as integral characteristic of public relations (PR) professionals, especiallyExpand
How the theory of information and journalism ethics contributes to the ethics of public relations: six principles from the dialogue between codes of ethics and Luka Brajnović’s legacy
Abstract The ethics of public relations (PR), irrespective of how many different theoretical and practical approaches have contributed to it, still has a gap to fill concerning the role of humanExpand
Social Responsibility and Loyalty in Public Relations Codes
Abstract Background: It is believed that social responsibility, the value that is strongly involved in the contemporary corporate behaviour, has also become the core value for public relationsExpand
A ética das Relações Públicas. Um estudo comparativo dos códigos de conduta profissional em Espanha e Portugal e o código da Global Alliance for Public Relations and Communication Management
Os codigos deontologicos sao uma reflexao moral centrada nos deveres e direitos de uma profissao, que estabelecem as normas morais minimas exigiveis a sua atividade e que funcionam como um mecanismoExpand

References

SHOWING 1-10 OF 16 REFERENCES
Ethics as the Strategy for Public Relations Associations
The main goal of the paper is to analyse the objectives declared by the twenty professional associations of public relations, from the perspective of ethics. To answer in which way PR-associationsExpand
An Exploratory Study of Ethics Codes of Professional Public Relations Associations: Proposing Modified Universal Codes of Ethics in Public Relations
Public relations scholars have demonstrated contradictory views regarding the application of universal versus culture-specific approaches for understanding global public relations ethics. However,Expand
Education as the Essential Part of Public Relations Ethics Codes
The end of the twentieth century and the beginning of the 21st century were characterized by increase in faculties and in public relations associations. For members of PR-associations, professionalExpand
Have Global Ethical Values Emerged in the Public Relations Industry? Evidence from National and International Professional Public Relations Associations
Globalization has the potential to create a network society where “there is a common cultural code of values that forms the glue of the network” (Castells, The rise of the network society: TheExpand
Clarifying ethics terms in public relations from A to V, authenticity to virtue: BledCom special issue of PR review sleeping (with the) media: Media relations
Abstract A definitional problem exists regarding ethics in public relations: many terms are used interchangeably and much confusion exists. This study is based on 28 elite interviews with opinionExpand
Ethics and the Profession: The Crystallizing of Public Relations Practice from Association to Accreditation, 1936–1964
Scholars consider the development of public relations ethics to be an integral component in professionalizing public relations. If this connection exists, the solidifying of the profession that tookExpand
IPRA Code of Athens—The first international code of public relations ethics: Its development and implementation since 1965
Abstract In 1965, the International Public Relations Association (IPRA) adopted the International Code of Ethics, which became known as the Code of Athens ( IPRA, 2001 ). The Code was authored byExpand
Transparency as a Precondition of Systemic Behavior: the Case of European Retailing Banks Regarding Social Responsibility Communication
Social responsibility (SR) informally promotes systemic behavior by concepts of interdependence and holism in ISO 26000. SR principles demand transparency including communication of SR covered inExpand
Ethical Decision Making and Reputation Management in Public Relations
ABSTRACT To support members who frequently grapple with ethical issues, a number of PR professional associations developed models for ethical decision making that they make available to members forExpand
Public relations anthropologies: French theory, anthropology of morality and ethnographic practices
Abstract The protagonists of this article are Lucien Matrat and the group of academics he led, known as the “European doctrine (or school) of public relations” ( Boiry, 2004 , p. 1). These publicExpand
...
1
2
...