Transparency in Public Relations: Evidence from Associations’ Ethics Codes

  title={Transparency in Public Relations: Evidence from Associations’ Ethics Codes},
  author={Matilda Koli{\'c} Stani{\'c}},
  journal={Interdisciplinary Description of Complex Systems},
The issue of transparency in public relations, or as it is more often referred, the conflict of interest, belongs to the group of the crucial ethical issues. Nevertheless, among scholars, there exist the question of how strict the imperative of transparency should be, not just concerning the cultural differences or the areas in the world where public relations professionals come from. Given the reputation of the public relations profession, which is still partially marked with negative labels… Expand

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