Translating strategy into effective implementation: dispelling the myths and highlighting what works

@article{Sterling2003TranslatingSI,
  title={Translating strategy into effective implementation: dispelling the myths and highlighting what works},
  author={John Sterling},
  journal={Strategy \& Leadership},
  year={2003},
  volume={31},
  pages={27-34}
}
  • J. Sterling
  • Published 1 June 2003
  • Business
  • Strategy & Leadership
Several reasons are frequently offered to explain (or to justify) failure to implement strategy. Some are valid but many have merely gained credibility from being repeated often. By discrediting the myths, we can more clearly look at a number of approaches that can greatly enhance the effectiveness of strategy implementation. There are seven key reasons for strategy failure. Unanticipated market changes – strategies can fail because the market conditions change before the strategy can take hold… 
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