Transit Advertising with Alcohol and Violent Content on Public Platforms: A Descriptive Study of Advertisements Within the New York City Subway System

  title={Transit Advertising with Alcohol and Violent Content on Public Platforms: A Descriptive Study of Advertisements Within the New York City Subway System},
  author={M Dottington Fullwood},
1 Citations

Examining Commuters’ Cognitive Responses to Minibus Taxi Advertising

Abstract Limited scholarly studies have been conducted on transit advertising in general, but even more so in South Africa. The purpose of the current study was to examine commuters’ cognitive



Reducing Youth Exposure to Alcohol Ads: Targeting Public Transit

A survey of alcohol ads on San Francisco bus shelters received sufficient media attention to lead the billboard company, CBS Outdoor, into taking down the ads, and results showed that 75 percent of responding agencies currently have policies that ban alcohol advertising.

Targeting gender: A content analysis of alcohol advertising in magazines

The results show that the substance of the messages in alcohol advertising in magazines is the same for men and women, but they only differ in terms of presentation.

Violence in Advertisements in New York City Subway Stations: A Pilot Study

The purpose of this pilot study was to determine the frequency and type of violent advertising on the Lexington Avenue/East Side Line in New York City, running through the Bronx and Manhattan to represent the lower and higher median income earning boroughs.

Alcohol advertising at Boston subway stations: an assessment of exposure by race and socioeconomic status.

Alcohol ads reach the equivalent of every adult in the Greater Boston region and the equivalents of every 5th- to 12th-grade public school student each day.

Effects of alcohol advertising exposure on drinking among youth.

Alcohol advertising contributes to increased drinking among youth, and youth in markets with more alcohol advertisements showed increases in drinking levels into their late 20s, but drinking plateaued in the early 20s for youth in Markets with fewer advertisements.

Alcohol Ads on Public Transit: Policies From Major Metropolitan Areas in the United States

This limited study analyzed policies from agencies in major metropolitan areas to find whether they ban or allow alcohol advertising on public transit, and categorized alcohol ad ban language according to its location in agency policy, contract requirements, or government policy.

Alcohol and Tobacco Advertising in Black and General Audience Newspapers: Targeting with Message Cues?

Results suggest that Black newspapers may have greater dependency than do general audience newspapers on these risk-related advertisements that target African American consumers, and public health initiatives are needed to counter unhealthy alcohol product advertising messages that target vulnerable populations.

WITHDRAWN: A Synthesis of 1043 Effects of Television on Social Behavior

Alcohol Advertising Exposure Among Middle School-Age Youth: An Assessment Across All Media and Venues.

Exposure to alcohol advertising is frequent among middle school-age youth and may put them at risk for earlier or more frequent underage drinking, and greater restrictions on alcohol advertising outdoors and on television should be considered by regulators and by the alcohol industry.

Alcohol advertising on Boston's Massachusetts Bay Transportation Authority transit system: an assessment of youths' and adults' exposure.

The frequency with which alcohol advertisements appeared on Massachusetts Bay Transportation Authority transit lines in Boston, MA, and adult and youths' exposure to the ads are investigated, and it is recommended that the MBTA prohibit alcohol advertising on the Boston transit system.