Transforming the image of nursing: the evidence for assurance.


A nurse's uniform influences perceptions about nursing practice and thus contributes significantly to the overall image of a nurse. A nurse's uniform also can represent the brand of an organization, the tangible and intangible attributes that distinguish an organization from its competitors. The rebranding of a major health care system provided a unique opportunity to refine the "image of nurses" within the organization. This article describes the planning, evidence gathering, and implementation of a major initiative to promote professional nursing practice.

DOI: 10.1097/HCM.0000000000000028

Cite this paper

@article{Wocial2014TransformingTI, title={Transforming the image of nursing: the evidence for assurance.}, author={Lucia D Wocial and Kelly Sego and Carrie Rager and Shellee Laubersheimer and Linda Q Everett}, journal={The health care manager}, year={2014}, volume={33 4}, pages={297-303} }