Transforming Business in the Marketspace


This paper presents a study of how the business models of organizations are getting transformed in the Marketspace created by the Internet and WWW. We use a model comprising the four P’s Product, Price, Promotion and Placement and one C Customer Relationship. We study how these four P’s and one C are being transformed by the fundamental characteristics of real-time interactivity and global connectivity in the Marketspace.

DOI: 10.1109/HICSS.1999.772928

Cite this paper

@inproceedings{Dutta1999TransformingBI, title={Transforming Business in the Marketspace}, author={Soumitra Dutta and Arie Segev}, booktitle={HICSS}, year={1999} }