Transdisciplinary Approach to Service Design Based on Consumer's Value and Decision Making

Abstract

Science and technology are expected to support actual service provision and to create new services to promote service industries’ productivity. However, those problems might not be solved solely in a certain research area. This paper describes that it is necessary to establish transdisciplinary approaches to service design in consideration of consumers… (More)
DOI: 10.4018/joci.2010100804

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