Trading on Twitter: The Financial Information Content of Emotion in Social Media

@article{Sul2014TradingOT,
  title={Trading on Twitter: The Financial Information Content of Emotion in Social Media},
  author={Hongkee Sul and Alan R. Dennis and Lingyao Ivy Yuan},
  journal={2014 47th Hawaii International Conference on System Sciences},
  year={2014},
  pages={806-815}
}
We collected data from Twitter posts about firms in the S&P 500 and analyzed their cumulative emotional valence (i.e., whether the posts contained an overall positive or negative emotional sentiment). We compared this to the average daily stock market returns of firms in the S&P 500. Our results show that the cumulative emotional valence (positive or negative) of Twitter tweets about a specific firm was significantly related to that firm's stock returns. The emotional valence of tweets from… CONTINUE READING

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