Trademarks as an indicator of innovation and industrial change

  • Sandro Mendonçaa, Tiago Santos Pereirac, Manuel Mira Godinhod
  • Published 2015


As innovation becomes an ever more central issue for the development of firms and world economies, so the need for improved assessments of innovative performance grows more urgent. This paper suggests that trademark analysis can contribute in capturing relevant aspects of innovation phenomena and the process of industrial change. We propose trademarks as a… (More)


Cite this paper

@inproceedings{Mendonaa2015TrademarksAA, title={Trademarks as an indicator of innovation and industrial change}, author={Sandro Mendonçaa and Tiago Santos Pereirac and Manuel Mira Godinhod}, year={2015} }