Trade-offs? What Trade-offs? Competence and Competitiveness in Manufacturing Strategy

@article{Corbett1993TradeoffsWT,
  title={Trade-offs? What Trade-offs? Competence and Competitiveness in Manufacturing Strategy},
  author={Charles J. Corbett and Luk N. Van Wassenhove},
  journal={California Management Review},
  year={1993},
  volume={35},
  pages={107 - 122}
}
Manufacturing strategy is increasingly recognized by academics as essential to achieving sustainable competitive advantage. It is important to distinguish clearly between internal competences and external measures of competitiveness; ensuring a proper link between the two is a critical factor for success. This article suggests that: competences don't have to hurt each other; performance relative to the competition is what counts; each product has to meet some minimum requirements to have a… 

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