Trade-Offs and Depletion in Choice

@inproceedings{Wang2010TradeOffsAD,
  title={Trade-Offs and Depletion in Choice},
  author={Jing Wang and Nathan Novemsky and Ravi K. Dhar and Roy F. Baumeister},
  year={2010}
}
Four experiments examine why choices deplete executive resources. The authors show that the resolution of trade-offs is a driver of depletion effects arising from choice, and the larger the trade-offs, the greater is the depletion effect. The authors also find that choice difficulty not related to trade-offs does not influence the depleting effect of the choices. Finally, the authors find that though people can intuit some depletion effects, they do not intuit that choices or trade-offs within… CONTINUE READING

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