Tracking of consumer behaviour in e-commerce

@article{Mestre2013TrackingOC,
  title={Tracking of consumer behaviour in e-commerce},
  author={Maria Rosario Mestre and Pedro Vitoria},
  journal={Proceedings of the 16th International Conference on Information Fusion},
  year={2013},
  pages={1214-1221}
}
With the increasing amount of transactional data available on e-commerce websites, it is possible to gain a deeper insight into the dynamics of a given business. Based on the profiles of the different types of customer and the changes they undergo over time, new marketing strategies can be developed to target specific groups of users. The aim in this work is to estimate the future state of a customer and decide whether to target that customer or not. In the first part of the paper, we describe… CONTINUE READING
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