Tracking User Behavior with Google Analytics Events on an Academic Library Website

  title={Tracking User Behavior with Google Analytics Events on an Academic Library Website},
  author={Deana Brown and Amanda Baschnagel},
The primary purpose of an academic library website is to serve as a portal to library-acquired content. Navigational design of a library website affects the user’s ability to find and access content. At Albertsons Library, the goal of the navigational design of the website is to mimic user behavior on the website to help them access information and articles from over 300 different library vendors. Coordinating with different vendors makes tracking the navigational flow of user behavior… CONTINUE READING
1 Citations
7 References
Similar Papers


Publications citing this paper.


Publications referenced by this paper.
Showing 1-7 of 7 references

Web Analytics Reveal User Behavior

  • Barba, Ian, Ryan Cassidy, Esther De Leon, B. Justin Williams
  • 2013
Highly Influential
3 Excerpts

The Suitability of Web Analytics Key Performance Indicators in the Academic Library

  • Fagan, Jody Condit
  • 2014

Library Philosophy and Practice

  • Hess, M. Ryan
  • 2012

Assessing Homegrown Library Collections: Using Google Analytics to Track Use of Screencasts

  • 108019322909.2013.82899 Betty, Paul
  • 2009

Web Analytics: A Picture of the Academic Library Web Site User.

  • Black, Elizabeth
  • Journal of Web
  • 2009

Tutorials on Google Analytics: How to Craft a Web Analytics

  • Yang, Le, Joy M. Perrin
  • Librarianship
  • 1932

Similar Papers

Loading similar papers…