Tracking User Behavior with Google Analytics Events on an Academic Library Website

@inproceedings{Brown2016TrackingUB,
  title={Tracking User Behavior with Google Analytics Events on an Academic Library Website},
  author={Deana Brown and Amanda Baschnagel},
  year={2016}
}
The primary purpose of an academic library website is to serve as a portal to library-acquired content. Navigational design of a library website affects the user’s ability to find and access content. At Albertsons Library, the goal of the navigational design of the website is to mimic user behavior on the website to help them access information and articles from over 300 different library vendors. Coordinating with different vendors makes tracking the navigational flow of user behavior… CONTINUE READING

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