• Computer Science
  • Published in USENIX Security Symposium 2016

Tracing Information Flows Between Ad Exchanges Using Retargeted Ads

@inproceedings{Bashir2016TracingIF,
  title={Tracing Information Flows Between Ad Exchanges Using Retargeted Ads},
  author={Muhammad Ahmad Bashir and Sajjad Arshad and William K. Robertson and Christo Wilson},
  booktitle={USENIX Security Symposium},
  year={2016}
}
Numerous surveys have shown that Web users are concerned about the loss of privacy associated with online tracking. Alarmingly, these surveys also reveal that people are also unaware of the amount of data sharing that occurs between ad exchanges, and thus underestimate the privacy risks associated with online tracking. In reality, the modern ad ecosystem is fueled by a flow of user data between trackers and ad exchanges. Although recent work has shown that ad exchanges routinely perform cookie… CONTINUE READING

Citations

Publications citing this paper.
SHOWING 1-10 OF 47 CITATIONS

Beyond content analysis: detecting targeted ads via distributed counting

VIEW 4 EXCERPTS
CITES BACKGROUND
HIGHLY INFLUENCED

Diffusion of User Tracking Data in the Online Advertising Ecosystem

VIEW 10 EXCERPTS
CITES BACKGROUND & METHODS

Crowdsourcing as a guardian of transparency, privacy, and anti-discrimination in a personalized web

VIEW 4 EXCERPTS
CITES BACKGROUND & RESULTS
HIGHLY INFLUENCED

Who ’ s Tracking Sensitive Domains ? ( and how can you tell a sensitive domain anyway ? )

VIEW 4 EXCERPTS
CITES RESULTS, METHODS & BACKGROUND
HIGHLY INFLUENCED

Who's Tracking Sensitive Domains?

VIEW 4 EXCERPTS
CITES RESULTS, METHODS & BACKGROUND
HIGHLY INFLUENCED

References

Publications referenced by this paper.
SHOWING 1-10 OF 65 REFERENCES

The Web Never Forgets: Persistent Tracking Mechanisms in the Wild

VIEW 11 EXCERPTS
HIGHLY INFLUENTIAL

Betrayed by Your Ads! - Reconstructing User Profiles from Targeted Ads

VIEW 20 EXCERPTS
HIGHLY INFLUENTIAL

An Empirical Study of Web Cookies

VIEW 9 EXCERPTS
HIGHLY INFLUENTIAL

Generating a privacy footprint on the internet

VIEW 7 EXCERPTS
HIGHLY INFLUENTIAL