Towards the sixth generation of R&D management


Many companies perceive research and development (R&D) as somewhat fuzzy, involving high uncertainty, with unclear rate of return, and troublesome to manage. On the other hand, companies that succeed at commercializing new technology in a rapid and precise manner achieve possibilities of attaining a greater market share, premium prices and dominant designs… (More)


Cite this paper

@inproceedings{Nobelius2003TowardsTS, title={Towards the sixth generation of R&D management}, author={Dennis Nobelius}, year={2003} }