Towards the Synthesis of Aesthetic Product Form

  title={Towards the Synthesis of Aesthetic Product Form},
  author={Stephen N. Smyth and David R. Wallace},
* Please address all correspondence to this author. ABSTRACT A method for the synthesis of aesthetic product form is proposed. The approach attempts to bring computation to bear on the notion of brand DNA, a term which is used in industry loosely to refer to the aesthetic form elements that contribute to brand identity. The designer defines the origin of an evolutionary process by interactively describing the archetype, or skeleton, of the desired form based on existing product geometry. The… CONTINUE READING
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