Towards social user profiling: unified and discriminative influence model for inferring home locations

@inproceedings{Li2012TowardsSU,
  title={Towards social user profiling: unified and discriminative influence model for inferring home locations},
  author={Rui Li and Shengjie Wang and Hongbo Deng and Rui Wang and Kevin Chen-Chuan Chang},
  booktitle={KDD},
  year={2012}
}
Users' locations are important to many applications such as targeted advertisement and news recommendation. In this paper, we focus on the problem of profiling users' home locations in the context of social network (Twitter). The problem is nontrivial, because signals, which may help to identify a user's location, are scarce and noisy. We propose a unified discriminative influence model, named as UDI, to solve the problem. To overcome the challenge of scarce signals, UDI integrates signals… CONTINUE READING
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