Towards product customization: An integrated order fulfillment system

  title={Towards product customization: An integrated order fulfillment system},
  author={Lianfeng Zhang and C. K. M. Lee and Qianli Xu},
  journal={Computers in Industry},
To stay competitive, manufacturing companies nowadays pursue product customization; and configureto-order (CTO) has been recognized as an ideal business model to implement product customization. Due to the complexities resulting from the large number of customized products, an increased attention has been paid to the order fulfillment process in CTO. However, most of the solutions delivered either focus on own interested areas without considering the impacts from/on the others or approach order… CONTINUE READING


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