Towards an emerging paradigm of strategic communication: Core driving forces

@inproceedings{Klerk2013TowardsAE,
  title={Towards an emerging paradigm of strategic communication: Core driving forces},
  author={Nina Overton-de Klerk and Sonja Verwey},
  year={2013}
}
AbstractMajor forces such as globalisation, the digital network revolution and the empowerment of myriad new stakeholders have resulted in a blurring of communication genres such as marketing and corporate communications, and are redefining the role of the communications professional within business and society. Such fundamental changes require that both scholars and practitioners challenge their own assumptions and consider the implications of these paradigm shifts. The values of the modernist… CONTINUE READING

Citations

Publications citing this paper.
SHOWING 1-10 OF 13 CITATIONS