Towards an Understanding of the Discourse of Advertising: Review of Research with Special Reference to the Egyptian Media

@inproceedings{Eldaly2011TowardsAU,
  title={Towards an Understanding of the Discourse of Advertising: Review of Research with Special Reference to the Egyptian Media},
  author={Hosney M. El-daly},
  year={2011}
}
This study examines the nature of the discourse of advertising. The focus is on consumer advertising, which is directed towards the promotion of some product or service to the general public. The study, however, is not meant to exhaust all the aspects of this particular discourse, or present an answer to all the problems it poses. Rather, it aims at uncovering the basic elements of the most pervasive, influential and inescapable discourse of the 21 st century; the advertising text. It focuses… CONTINUE READING

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