Towards a theory of place marketing

@inproceedings{Niedomysl2012TowardsAT,
  title={Towards a theory of place marketing},
  author={Thomas Niedomysl and Mikael Jonasson},
  year={2012}
}
Purpose: Place marketing approaches are increasingly employed by public authorities competing to attract capital. While a growing number of studies have provided valuable insights, scholars appear ... 

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