Towards a reduced meat diet: Mindset and motivation of young vegetarians, low, medium and high meat-eaters

@article{Boer2017TowardsAR,
  title={Towards a reduced meat diet: Mindset and motivation of young vegetarians, low, medium and high meat-eaters},
  author={Joop de Boer and Hanna Sch{\"o}sler and Harry Aiking},
  journal={Appetite},
  year={2017},
  volume={113},
  pages={387-397}
}
This study provides insight into differences and similarities in the mindset and motivation of four dietary groups (young self-declared vegetarians, low, medium and high meat-eaters) to support the development of strategies for a general transition to a less meat-based diet. The paper highlights the value of the identity concept for our understanding of both vegetarians and meat eaters. The analysis involves a comparison of the four dietary groups focusing on the strength and the profile of… 
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