Towards a re-interpretation of industrial networks: A discursive view of culture

@inproceedings{Ellis2006TowardsAR,
  title={Towards a re-interpretation of industrial networks: A discursive view of culture},
  author={Nick Ellis and S. T. Lowe and Sharon Purchase},
  year={2006}
}
This conceptual paper begins by providing a critique of the modelling of industrial networks in terms of culture. It then goes on to suggest a methodological way out of the theoretical impasse that has been created by the limited ways in which culture has been addressed in network studies. We argue that networks are a promising metaphor to explore marketing practice, especially in international trading contexts. Building on the work of Capra, this promise is due to the consonance of networks as… CONTINUE READING

Similar Papers

References

Publications referenced by this paper.
SHOWING 1-10 OF 81 REFERENCES

Development Sociology: Actor Perspectives

VIEW 2 EXCERPTS
HIGHLY INFLUENTIAL

Managing in Markets as Shaping Markets Through Interacting with Market Theories and Market Practice

Mattsson, L-G.
  • Paper presented at IMP Asia
  • 2005

Organizing and the Process of Sensemaking

Weick K.E, K. M. Sutcliffe, D. Obstfeld
  • Organization Science,
  • 2005

The Idea of Interaction

D. Ford, H. Håkansson
  • The IMP Journal,
  • 2005