Towards a new definition of Integrated Marketing Communications (IMC)

@article{Kliatchko2005TowardsAN,
  title={Towards a new definition of Integrated Marketing Communications (IMC)},
  author={Jerry G. Kliatchko},
  journal={International Journal of Advertising},
  year={2005},
  volume={24},
  pages={34 - 7}
}
  • Jerry G. Kliatchko
  • Published 1 January 2005
  • Political Science
  • International Journal of Advertising
Since the inception and formal conceptualisation of Integrated Marketing Communications (IMC) in the late 1980s, the concept continues to gain widespread attention and interest among academics and practitioners around the world. However, a review of the literature on IMC over the past decade suggests that contentions on definitional and theoretical issues still remain unsettled. IMC proponents acknowledge and recommend that more extensive research in the field is needed to further consolidate… 
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While most of the research and discussion on 'integrated marketing communications' (IMC) has focused on the benefits of bringing together the various tactical elements of IMC, the greater long-term
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Integrated Marketing Communications (IMC) is the most recent in a long line of marketing innovations widely endorsed by marketing and advertising academics and practitioners along the whole spectrum
Perceptions of integrated marketing communications among marketers & ad agency executives in New Zealand
From the early 1990s, marketing literature began to feature a number of articles suggesting that integrated marketing communications (IMC) would have a major impact on advertising as we know it, and
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As markets become increasingly competitive and the associated brand-related marketing communications activity more frenetic, the need to understand how to gain better outcomes from marketing
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The argument is developed that marketing and marketing communication are in transition, moving from the historical marketing approaches of the 1960s, which focused on the 4Ps to a new, interactive
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Much has been written about integrated marketing communications (IMC) but agreement on a precise definition is still lacking and, although interest levels seem to have reached fever pitch over the
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The lack of a generally accepted definition of integrated marketing communications has greatly impeded the efforts to develop sound measures of integrated marketing communication's impact on current
Perceptions of IMC and organisational change among agencies in South Africa
This paper reports on the development of Integrated Marketing Communications (IMC) in an emerging market, South Africa. It also deals with the organisation of advertising agencies in an IMC
Theoretical Concept or Management Fashion?
ABSTRACT This article looks at the status of IMC (Integrated Marketing Communications) as a theory within the academic study and discipline of marketing communications, and its relationships with,
Integrated marketing communications requires a new way of thinking
Marketing communications goes under a number of names but it is most easily recognized as the promotions element of the 4Ps of the marketing mix. Integrated marketing communications is not a new
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