Towards a German language framework for Malaysia-based multinational companies (MNCs)

@article{Mayr2016TowardsAG,
  title={Towards a German language framework for Malaysia-based multinational companies (MNCs)},
  author={W. Mayr},
  journal={International Journal of Languages' Education},
  year={2016},
  volume={1},
  pages={343-343}
}
  • W. Mayr
  • Published 2016
  • Business
  • International Journal of Languages' Education
The aim of this study is to introduce an approach to managing business communication based on the German language needs of employees in multinational companies in Malaysia and the expectations of employers in the teaching of German in their companies. As additional variables, training for sustainable development (ESD) and for maximizing the mutual understanding in personal interactions is included. This paper is reflecting on the spectrum of ideas about the teaching of German in German… Expand

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Purpose - The aim of this study is to examine the German language needs of employees in multinational companies in Malaysia and the expectations of employers in the teaching of German in theirExpand
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