Corpus ID: 56205768

Towards a Comprehensive Definition and Typology of Consumer Switching Behaviour: Unearthing research gaps

@article{Nimako2012TowardsAC,
  title={Towards a Comprehensive Definition and Typology of Consumer Switching Behaviour: Unearthing research gaps},
  author={S. Nimako},
  journal={TIJ's Research Journal of Social Science & Management - RJSSM},
  year={2012},
  volume={2}
}
  • S. Nimako
  • Published 2012
  • Psychology
  • TIJ's Research Journal of Social Science & Management - RJSSM
The paper proposes a global definition of consumer switching behaviour (CSB) and presents a comprehensive conceptualization of CSB typology that require future research attention. The paper discusses research gaps emerging from the object of switching behaviour, bi-directionality of CSB, context of switching, voluntariness of switching, partiality of switching behaviour, time dimensions in switching, segments of switching behaviour, switching as an outcome and a process, consciousness and… Expand
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