Towards The Postmodern Future Of Marketing Stream 23 : Critical Marketing : Visibility , Inclusivity , Captivity

  • Stefano Podestà
  • Published 2003
2 Towards the postmodern future of Marketing Introduction Since " postmodernism " has begun to spread among academics as a new philosophical and scientific concept, management theory has also witnessed, though with different tones in some of its components, a debate concerning a new interpretation of issues as well as of the discipline. This debate offers… CONTINUE READING