Towards Optimizing the Name Letter Test as a Measure of Implicit Self-esteem

  title={Towards Optimizing the Name Letter Test as a Measure of Implicit Self-esteem},
  author={Luuk W. Albers and Mark Rotteveel and A. J. Dijksterhuis},
  journal={Self and Identity},
  pages={63 - 77}
A common measure for implicit self-esteem is the name letter effect, traditionally calculated as the rated attractiveness of someone's initials or name letters minus the average attractiveness of those same letters rated by people not having those initial or name letters. We present evidence showing this calculation method is confounded with general letter liking. As such, it cannot adequately distinguish the evaluation of name letters from not-name letters, and may therefore mistake response… Expand
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