Towards Measuring and Inferring User Interest from Gaze

  title={Towards Measuring and Inferring User Interest from Gaze},
  author={Yixuan Li and Pingmei Xu and Dmitry Lagun and Vidhya Navalpakkam},
  journal={Proceedings of the 26th International Conference on World Wide Web Companion},
How can we reliably infer web users' interest and evaluate the content relevance when lacking active user interaction such as click behavior? In this paper, we investigate the relationship between mobile users' implicit interest inferred from attention metrics, such as eye gaze or viewport time, and explicit interest expressed by users. We present the first quantitative gaze tracking study using front-facing camera of mobile devices instead of specialized, expensive eye-tracking devices. We… 

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