Towards Adaptive Mobile Mashups: Opportunities for Designing Effective Persuasive Technology on the Road

@article{Salim2010TowardsAM,
  title={Towards Adaptive Mobile Mashups: Opportunities for Designing Effective Persuasive Technology on the Road},
  author={Flora Dilys Salim},
  journal={2010 IEEE 24th International Conference on Advanced Information Networking and Applications Workshops},
  year={2010},
  pages={7-11}
}
Today's vehicles and on-road infrastructures are equipped with a large number of sophisticated sensory devices. These sensory devices are capable of monitoring and providing data pertaining to vehicle status, real-time traffic conditions, traffic incidents, and road crashes. Urban commuters are also carriers of sensors embedded in their mobile devices. We are deluged with a massive pool of data that has the potential to increase our understanding of our social behaviours in the transportation… CONTINUE READING