Toward an empirical verification of the General Theory of Verbal Humor

@inproceedings{Ruch1993TowardAE,
  title={Toward an empirical verification of the General Theory of Verbal Humor},
  author={Willibald F. Ruch and Salvatore Attardo and Victor Raskin},
  year={1993}
}
The present study derives hypotheses from the General Theory of Verbal Humor (GTVH) and tests them on a sample of 534 subjects. Subjects are presented with three sets of jokes, each consisting of an anchor joke and comparison jokes in which variations in one and only one of the six Knowledge Resources (KR), script Opposition (SO), logical mechanism (LM), Situation (SI) target (TA), narrative strategy (NS), andlanguage (LA) occurred. Subjects rated the degree of similarity between the anchor… 

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Although, it is supposed to account, in principle, for any type of humorous text, reasons of simplicity and experimental design have led us to limit ourselves to jokes

  • Although, it is supposed to account, in principle, for any type of humorous text, reasons of simplicity and experimental design have led us to limit ourselves to jokes

Bereitgestellt von | UZH Hauptbibliothek / Zentralbibliothek Züri

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As a matter of fact, the data provide us only with a relative comparison, and all they say is that SI and LM are reversed in order

    Dan Holt's role in administering the test is gratefully acknowledged by the authors

    • Dan Holt's role in administering the test is gratefully acknowledged by the authors

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