Toward an Ethics of Persuasive Technology

  title={Toward an Ethics of Persuasive Technology},
  author={Daniel Berdichevsky and Erik Neunschwander},
  journal={Commun. ACM},
Ask yourself whether your technology persuades users to do something you wouldn't want to be persuaded to do yourself. Technologies have always influenced our lives and how we lead them, but for the most part, their effects on our attitudes and behaviors have been incidental, even accidental. For example, automobiles and highways helped create the American suburbs, but they were not invented with the intent of persuading tens of millions of people to commute to work every day. Early computer… CONTINUE READING

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