Toward a better understanding of the future of the solo medical practitioner in health care industry: a conceptual review.

@article{Erdem1998TowardAB,
  title={Toward a better understanding of the future of the solo medical practitioner in health care industry: a conceptual review.},
  author={S. Altan Erdem and Benoı̂t Lacombe},
  journal={Health marketing quarterly},
  year={1998},
  volume={16 1},
  pages={49-54}
}
Even a brief conceptual review of the current developments in the health care industry indicates that the future of independent medical practitioners is rather challenging. It may be necessary for these parties to pursue proactive and aggressive marketing strategies to be able to compete with the managed care organizations. Accordingly, this paper outlines… CONTINUE READING