Toward a Theory of Organizational Creativity

  title={Toward a Theory of Organizational Creativity},
  author={Richard Woodman and John E. Sawyer and Ricky W. Griffin},
  journal={Academy of Management Review},
In this article we develop a theoretical framework for understanding creativity in complex social settings. We define organizational creativity as the creation of a valuable, useful new product, service, idea, procedure, or process by individuals working together in a complex social system. The starting point for our theoretical development is provided by the interactionist model of creative behavior developed by Woodman and Schoenfeldt (1989). This model and supporting literature on creative… 

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