Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment‐Education Messages

@article{MoyerGus2008TowardAT,
  title={Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment‐Education Messages},
  author={Emily Moyer-Gus{\'e}},
  journal={Communication Theory},
  year={2008},
  volume={18},
  pages={407-425}
}
A growing body of research indicates that entertainment-education programming can be an effective way to deliver prosocial and health messages. Some have even speculated that entertainment-education may be more effective than overtly persuasive messages in certain circumstances. Despite empirical advances in this area, more work is needed to understand fully what makes entertainment-education unique from a message-processing standpoint. To this end, the present article has three objectives… 

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