Toward a Theory of Agentic Orientation: Rhetoric and Agency in Run Lola Run

  title={Toward a Theory of Agentic Orientation: Rhetoric and Agency in Run Lola Run},
  author={Sonja K. Foss and William Joseph Condon Waters and Bernard J. Armada},
  journal={Communication Theory},
In this essay, we explicate the nature and function of agentic orientation, a pattern of interaction that predisposes an individual to a particular enactment of agency. We use the film Run Lola Run to explicate three agentic orientations—victim, supplicant, and director—each with a different interpretation of structure, a different response to that interpretation, and a different outcome. Resume Dans cet article, nous expliquons la nature et la fonction de l‘orientation d’agent (agentic… 
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