Toward a Physiology of Dual-Process Reasoning and Judgment: Lemonade, Willpower, and Expensive Rule-Based Analysis

@article{Masicampo2008TowardAP,
  title={Toward a Physiology of Dual-Process Reasoning and Judgment: Lemonade, Willpower, and Expensive Rule-Based Analysis},
  author={E. J. Masicampo and Roy F. Baumeister},
  journal={Psychological Science},
  year={2008},
  volume={19},
  pages={255 - 260}
}
This experiment used the attraction effect to test the hypothesis that ingestion of sugar can reduce reliance on intuitive, heuristic-based decision making. In the attraction effect, a difficult choice between two options is swayed by the presence of a seemingly irrelevant “decoy” option. We replicated this effect and the finding that the effect increases when people have depleted their mental resources performing a previous self-control task. Our hypothesis was based on the assumption that… Expand

Paper Mentions

Interventional Clinical Trial
To compare the effects of ingesting 100, 50 and 10 calories of glucose as compared to a non-calorie placebo (0 calorie beverage) on self-control over resisting snack foods. To test… Expand
ConditionsWillpower
InterventionDietary Supplement
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